The Staffy Trail has been launched with 11 pieces of public art based on the county’s new visitor mascot, a Staffordshire Bull Terrier, aiming to draw crowds to Stoke-on-Trent, Stafford, Tamworth and Lichfield, plus the wider area.
Designed by local artists and inspired by schoolchildren, each larger-than-life sculpture highlights elements of Staffordshire’s heritage, creativity or communities.
The free, 10-week trail, delivered by the Staffordshire and Stoke-on-Trent Local Visitor Economy Partnership (LVEP) with Making Trails, is expected to attract tens of thousands of visitors and generate at least £600,000 for the local visitor economy.
Visitors can download an app to follow the route, unlock rewards and discover local businesses and attractions along the way.
Designs include ‘Jasper’ in Stafford which features heart motifs depicting places to visit. Jasper’s boots represent the former Lotus Shoe factory in the county town and his scarf is decorated in an Emma Bridgewater pattern.
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